Let's turn your data into actions
Visual communication, science communication and data design for change makers.
- Non-Profit Organizations
- Scientific institutions
- Mission-driven companies
Ever heard of The Four Horsmen of Inaction ?
-
Ignorance
With little to no information, how can you expect them to act? They don't even know there's a problem.
-
Denial
Stubborn beliefs, misinformation, a wait-and-see attitude... for them, the debate boils down to ‘for or against the electric car’, and they think that degrowth means a return to the oil lamp. They believe in green growth and secretly hope for a miracle high-tech solution.
-
Indifference
The consequences of climate change are still sufficiently far away for them not to feel concerned. For them, you have to choose between purchasing power and ecology, and their choice is made.
-
Powerlessness
They'd like to change things, but it's all too much for them. While they're taking the train and recycling their waste, Jeff Bezos consumes more than they do in a year, so what's the point? And what's even the point of voting with all these lobbies lurking around the parlament?
Each horseman requires a specific approach. I identify the one that is holding you back, then we adapt your communication accordingly.
In practical terms:
I take your research, your impact data, your complex messages, and transform them into visual content that speaks to your audience. Infographics that educate, reports that inspire, visuals that circulate... Everything needed so that your work is heard, understood, and shared.
What I can do to help your message
-
Strategy
-
Pedagogy
-
Ecoconception
-
Branding
Fancy going further?
I delve deeper into these questions in Project Cassandra, my podcast dedicated to communication for change. Each month, I interview researchers, designers and activists about their strategies for sparking action.
-
Free resources
-
Access
Canva Templates
Templates available in the Canva library, accessible with your free or Pro Canva subscription.
-
Download
Pay-what-you-want Templates
Instagram and LinkedIn templates and icon packs for associations
-
Download
Handbook
A practical guide to help you create an awareness journey that turns your information into action
*Receive my tips and resources directly by email
Bi-monthly newsletter: analyses, methodologies, new templates and case studies.
-
Let's work together
-
Customisable templates
Document and communication materials templates tailored to educational and scientific communication. Build a consistent and impactful presence to raise awareness among your audience on a daily basis. Can be used as is or customised to your brand guidelines.
Perfect for: small NGOs and organisations that need to communicate regularly but have limited resources
See the models -
Consulting and strategy
Need an expert opinion on your materials or a creative boost? I can help you quickly unblock your communication with a review of your existing materials or creating a tailor-made deliverable in just one day.
Perfect for: organisations that have a one-off need for advice or creative services, without any long-term commitment
Discover the packages -
Custom design
Yearly reports, complete visual identities, complex data visualisations, educational web pages... I design your materials from start to finish, paying particular attention to scientific communication and visual impact.
Perfect for: large associations, scientific institutions and mission-driven companies with large-scale or recurring projects
Let's discuss your project
Ils m'ont fait confiance
-
View the project
Julie Pecqueur｜Arbiom
Our website redesign project went very smoothly with Gwen. Patient and attentive, she perfectly met our needs and exceeded our expectations in terms of the final result. She was very responsive, and we really appreciated her project management communication tools!
-
View the project
Harmonie Begon｜Hop'la Transition
Thank you for everything! I’m delighted with this collaboration. Gwen is a great listener, deeply committed to her work, responsive, and above all incredibly talented; her ideas are creative and insightful! Thank you for the quality of your work and your professionalism! With you as the exclusive graphic designer for À demain Maurice, I can’t wait to see what comes next in our collaboration!
-
View the project
Milène Wendling｜Planétarium de Strasbourg
Following the opening of the new planetarium in Strasbourg, we wanted to ‘modernise’ the drawings of these mythological figures dating from the 18th century. Gwen’s approach, which is at once artistic, cultural and scientific, perfectly matched our needs. Beyond her beautiful, modernised visual designs, rooted in Greek mythology, Gwen guided us through the history of these figures, whilst remaining attentive to our needs. She takes the time to understand the project’s context and dedicates herself to its purpose and to the people she works with. Our collaboration on these new constellations has thus made it possible to better showcase the cultural history of the sky, generate new ideas for public engagement, and foster a much-needed reconnection between audiences and their roots.